LiveLab Takes the Stage at the 2026 TikTok Shop Southeast Asia Cross-Border E-Commerce Annual Summit

On May 22, the "Accelerate to New Heights" 2026 Southeast Asia Cross-Border E-Commerce Annual Summit — officially hosted by TikTok Shop — concluded successfully at the Guangzhou Yuexiu International Convention Center. The event brought together more than 1,300 cross-border merchants and industry partners on-site, with over 2.5 million viewers tuning in online.

1· Roundtable Dialogue: Chinese Brands Charting a Certain Path for Global Expension

Invited by TikTok Shop, Tec-Do 2.0 was the only partner company to take the stage at this year's summit. E-commerce Partner Li Ang joined the main-stage roundtable, sharing the panel with TikTok Shop's Head of Southeast Asia Cross-Border E-Commerce, leading brand representatives, and industry media for an in-depth discussion on branding and average order value growth.

"A Higher Price Tag Isn't About Charging More — It's About Reaching the Right Person with the Right Story."

Drawing on real-world cases from brands Tec-Do 2.0 has helped take overseas, Li Ang laid out the logic behind breaking through with higher-priced products:

· A sports camera priced at nearly RMB 1,500 found precise resonance with Southeast Asia's young consumer base.

· A mattress priced around RMB 2,000 won over young renters relocating for work, thanks to a localized selling point — moisture resistance and the ability to be placed directly on the floor — that spoke directly to their living situation.

Li Ang explained: "A high price point isn't an absolute number — it's a relative one. It means getting consumers to pay more than they normally would, in exchange for delivering more value than they expect."

He emphasized that TikTok serves as a brand's starting point — building awareness and intent before demand even materializes, with the entire purchase journey unfolding within a single closed loop on the platform. This drives both efficiency and deeper brand equity. For the overseas brands Tec-Do 2.0 works with, TikTok livestreaming is increasingly being treated not just as a traffic-harvesting tool, but as the first foothold for building brand recognition across Southeast Asia.

In the AI Era, Content Commerce Stands to Gain the Most

On the AI front, Li Ang shared two core capabilities Tec-Do 2.0 is actively advancing: using AI to close cultural gaps, and improving the efficiency of creative content production — the two factors most critical to content commerce.

By leveraging AI tools to support localized script writing, multilingual content adaptation, and rapid creative iteration, Tec-Do 2.0 has significantly lowered the cost of cross-cultural communication, helping overseas brands produce content more efficiently and more authentically tailored to local audiences.

Tec-Do 2.0 has already established local operations teams and livestreaming hubs in Malaysia, Thailand, Indonesia, and Vietnam, with localized service capabilities now covering the entire Southeast Asia region. By building a genuine presence on the ground, the company is better positioned to capture user preferences, adapt to local culture, and build efficient operational pipelines — helping brands truly integrate into local markets and make the leap from simply "going overseas" to "putting down roots."

2· FMCG Breakout Session: A Replicable Growth Methodology for Southeast Aisa

On the same day, Cathy, SEA Client Success Director, delivered a dual-format session in the FMCG breakout track — combining a keynote presentation with a roundtable discussion. She walked through a complete, actionable, and replicable growth methodology for Southeast Asia, covering content operations for fast-moving consumer goods, livestream-driven store growth, and tactics for major sales events. Grounded in the real pain points merchants face, her session sparked lively engagement and drew strong positive feedback from the audience.

3· Booth ✖ Virtual Exhibition Tour: Online-Offline Two-Way Integration

Throughout the summit, Tec-Do 2.0's booth remained a hub of activity, with a steady stream of inquiries and partnership conversations all day. A parallel "Virtual Booth Tour" livestream brought the on-site experience to viewers who couldn't attend in person, showcasing Tec-Do 2.0's full-chain capabilities in Southeast Asia cross-border content services — including influencer marketing, AI digital humans, and fully managed livestreaming — amplifying the company's impact across both physical and digital audiences.

TikTok Shop sent a clear signal at this year's summit: Southeast Asia is a market capable of "rewriting the ceiling of what's possible," and the next phase will focus on helping more high-quality brands accelerate their roots in the region. The defining question for cross-border e-commerce has shifted — no longer "whether to do it," but "who to do it with."

Tec-Do 2.0 reaffirmed its commitment to deepening localized services across Southeast Asia, using its AI capabilities and full-chain operational system to empower more brands to grow with greater stability and staying power on the global stage.